Sales lead — A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated (a B2B lead) with the… … Wikipedia
sales lead — / seɪlz li:d/ noun a piece of information about a potential customer which may lead to a sale ● It has been difficult approaching this territory with no sales leads to follow up. ● I was given some useful sales leads by the sales rep who used to… … Marketing dictionary in english
Sales force management system — Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are… … Wikipedia
Sales process — A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, standardized customer interaction in sales, and scalable revenue… … Wikipedia
Sales tunnel — A Sales tunnel (also called a Sales pipeline, or a Sales funnel to emphasise the volumetric changes in deals) is the way that both direct sales persons and SFA systems visualise the sales process of a company. In any step of the sales process… … Wikipedia
Lead (disambiguation) — For the Wikipedia guideline for the lead paragraph(s) of an article, see . Lead can have several meanings and pronunciations, usually related to either the chemical element lead or the verb to lead . Meanings associated with the chemical element… … Wikipedia
Lead management — is a term used in general business practice to describe methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing techniques. Lead management facilitates a… … Wikipedia
Lead generation — (commonly abbreviated as lead gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business products or services. Often lead generation is associated with marketing activity… … Wikipedia
Lead retrieval — is a means for capturing and follow up of sales leads generated at an event, trade show, exhibition, or conference. Published reports show that up to 70% of sales leads captured at an event are not followed up on by a sales person. This is mainly … Wikipedia
Lead scoring — Algorithmic based profiling of leads in order to filter based on a set of predefined criteria.The practice is becoming increasingly popular in a world of web based server centric CRM software.An example of this would be generating a score for… … Wikipedia
